Music tech · SaaS

Music releases without missed deadlines

Release ops for independent labels: 9-stage lifecycle, pitching deadlines for 12 stores, AI drafts with human approval. Zero to production-grade in 7 weeks.

Status: MVP in operation (closed launch)
Timeline: 7 weeks
Stack: Python / FastAPI / SQLAlchemy
PostgreSQL / Redis / ARQ
Next.js / React / TypeScript
OpenAI API за абстракцией провайдера
HashiCorp Vault / MinIO / restic
Docker / Traefik / GitHub Actions / Prometheus / Grafana

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The task

Artists and small labels run every release by hand across 5–10 store and distributor dashboards: pitching deadlines slip, texts start from scratch, DJ promo gets no feedback. Russian platforms expose no analytics API, and Western aggregators do not cover them. The client, an independent label launching its own product for artists, needed one system — and we owned it end to end, from backend to compliance.

What we built

We built the core around the release lifecycle: 9 stages, readiness blockers and a generated task plan with pitching deadlines for 12 stores. No deadline lives in anyone's head.
AI drafts pitch texts and content packs, but nothing is applied without human approval. The LLM provider is swappable, input is scrubbed of personal data, spend is capped.
Integrations stay honest: stores without a live API are hidden in production. Russian dashboards are read only with user consent, plus a CSV fallback; every source merges into one deduplicated model.
DJ promo with feedback built in: token links, a rating required before download, wave-based sends. The label sees who listened and what they said.
Security and Russian data-protection compliance (152-FZ): MFA, audit log, secrets in a vault, encrypted backups every 15 minutes with automated restore drills. Production moved to a Moscow DC in one day.

Outcome

7 weeks: from first commit to a production-grade stack with Vault, encrypted backups, SLOs and a move to a Russian data centre (265 commits)
16 days: from project start to an investor presentation with a live product demo
RPO 15 min / RTO 60 min: encrypted backups every 15 minutes with automated restore drills; API availability SLO 99.9% over 30 days, p95 under 1.5 s
0 HIGH/CRITICAL: image vulnerabilities on the Trivy CI gate, digest-pinned deploys. Coverage: ~1,300 backend tests, 367 web tests, WCAG 2.2 AA smoke

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